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You don't hold SMWH.L in your mock portfolio yet.
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Get StartedThe negative EPS and resulting negative P/E ratio indicate that WH Smith PLC is currently loss‑making, which is a clear headwind for equity holders. Without evidence of strong revenue growth or margin expansion to offset current losses, the risk/reward profile leans unfavorably. Profitability will need to improve meaningfully before the stock can justify a sustained re‑rating.
Despite a 5.6% gain over the last month, the stock trades well below its 200‑day moving average, indicating a broader downtrend or overhang. The RSI near 54 is neutral, suggesting neither overbought nor oversold conditions and no strong momentum signal. Overall, the technical setup points to a weak longer‑term trend with only modest short‑term strength.
Alternative data for WH Smith PLC is mixed but overall subdued, with only marginal changes across most channels. Job openings have declined modestly, which may reflect cost control or slower growth, while social media followings are largely flat with very small positive or negative moves. Website traffic is modest in scale and there is no evidence of a sharp inflection in digital engagement.
Combining negative earnings, a stock price trading well below its 200‑day moving average, and largely flat alternative data, the overall picture for WH Smith PLC skews bearish. While there has been a short‑term price uptick and no severe deterioration in engagement metrics, these are not yet strong enough to offset the profitability and technical concerns.
Our AI Score rates companies on a scale from 0 to 10, based on alternative data points such as web traffic, app downloads, and job postings — combined with financial health indicators and technical signals.
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Web Traffic
33,049
Twitter Followers
61,083
Instagram Followers
71,929
YouTube Subscribers
9,000
LinkedIn Followers
93,265
Job Postings
11
LinkedIn Employees
5,686
News Mentions
0
Key Metrics