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Get StartedThe low PE ratio of 6.5 combined with solid EPS of 3.96 suggests Harley-Davidson is generating meaningful earnings relative to its current share price, implying potential undervaluation. While we lack full income statement detail, the earnings profile and valuation point to a company that remains profitable and possibly out of favor with the market.
At $25.75, the stock trades materially below its 200-day moving average of $33.66, signaling a longer-term downtrend despite a modest 2% gain over the last month. An RSI of 65.19 shows momentum has improved and is approaching overbought territory, but has not yet reversed the broader negative trend.
Web traffic at over 5.3 million monthly visitors suggests a strong level of consumer interest, but we lack directional data to confirm acceleration or slowdown. Social media metrics show a broadly stable to slightly growing digital audience, with particular strength on TikTok, while job postings have edged down modestly, hinting at cautious hiring rather than aggressive expansion.
Harley-Davidson appears fundamentally profitable and potentially undervalued on earnings, but the stock remains in a longer-term technical downtrend despite recent short-term strength. Alternative data show a solid, stable brand footprint and digital engagement, yet not enough clear acceleration to offset the cautious technical picture. Overall, the setup looks balanced between value-driven upside and trend-related risks, leading to a neutral stance.
Our AI Score rates companies on a scale from 0 to 10, based on alternative data points such as web traffic, app downloads, and job postings — combined with financial health indicators and technical signals.
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Web Traffic
5,321,623
Twitter Followers
484,250
Instagram Followers
5,730,329
YouTube Subscribers
412,000
LinkedIn Followers
315,718
Job Postings
75
LinkedIn Employees
11,275
News Mentions
0
Key Metrics